Sira Raises $3.4M to Transform HR for Deskless Hourly Teams

Sira Raises $3.4M Seed Round

Backed by Reach Capital, 1984 Ventures, Y Combinator, and incredible angels, Sira is redefining how businesses run. We're automating the back office—time tracking, scheduling, payroll, and HR—so work just happens.

30+

Businesses Using Sira

600+

Hourly Workers Managed

Hours Saved Weekly

Time Tracking, Payroll, Scheduling & HR
Fully Automated

The Problem

73% of the US workforce is deskless—yet they're stuck with outdated tools

63% still use pen and paper for timesheets. Payroll is a nightmare. Manual processes waste hours every week.

Why Existing Solutions Fail

❌ Multi-Site Chaos Workers spread across job sites with no central coordination	❌ Compliance Nightmare Complex regulations varying by state, impossible to track manually
❌ Language Barriers Multilingual teams need support in Spanish and other languages	❌ Tech Gap Non-tech-savvy workers need simple, accessible tools
❌ 7 Different Apps That Don't Talk to Each Other Companies juggle separate tools for time tracking, payroll, scheduling, HR, compliance, and communication—creating data silos and endless manual work. Sira brings it all together into one platform.

The reality: Traditional HR software was built for office workers—not for teams in the field.

Our Solution: AI-Powered Simplicity

🤖

Every worker gets an AI assistant in their pocket

No training required. Just ask Sira.

How Sira Works

👷

Workers

Clock in, ask questions in their language

→

🤖

Sira AI

Handles everything automatically

→

✅

Results

Perfect payroll, zero manual work

What Makes Sira Different

⏱️ Automatic Time Tracking Workers are automatically clocked in when they arrive at job sites. No apps to open, no buttons to press.	🗣️ AI Voice Assistant Ask Sira about schedules, time off, or pay—get instant answers in any language.
🛡️ Intelligent Compliance AI monitors labor laws across all states, automatically inserting breaks and preventing violations.	📞 Smart Communication Sira calls workers when late, fills open shifts, handles questions—like a bilingual office manager 24/7.

Real Results from Real Customers

Trusted across industries

Security • Construction • Landscaping • Cleaning • Parking

⏰ 8+ hours saved Per week on admin tasks	✏️ Zero timesheet edits With automatic tracking
📋 100% compliance Across all locations	👤 Save a full headcount No admin hire needed

What's Next

This funding accelerates our mission

Building the ultimate AI admin for deskless teams

🚀

Product Innovation

AI that handles shift coverage, compliance, and employee onboarding—automatically

⚡

Customer Success

Sub-5 minute response times and proactive assistance

🧠

AI Development

Models trained specifically on deskless workforce challenges

Why Now?

The perfect storm of opportunity

1	AI Maturity Language models can now handle complex workforce scenarios

2	Mobile Adoption Smartphone penetration among hourly workers reached critical mass

3	Labor Market Pressure Worker shortages make efficiency critical for survival

4	Regulatory Complexity Manual compliance is nearly impossible across states

The opportunity: While traditional HR software companies focused on Fortune 500 enterprises, millions of small and medium businesses were left behind. Sira is built specifically for these overlooked industries, and AI makes it possible to deliver enterprise-grade automation at accessible prices.

Thank You

Our Investors

This round was led by Y Combinator, with participation from{' '} Reach Capital, 1984 Ventures, and angels who deeply understand the challenges facing deskless workforce industries.